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Food Industry Case Study

  • —The role of training and development in career progression
  • [+]Achieving sustainability through lean production

    This case study examines this commitment to society, with the sustainability and environment focus that was implemented at Nestlé Waters’ new water bottling plant in Buxton. — Edition 18

  • [+]Creating shared value in the supply chain

    This case study looks at the importance of applying the principles of corporate social responsibility to a business’ activities. It will demonstrate how Nestlé creates shared value within its cocoa supply chain to enhance the lives of cocoa farmers whilst also improving the quality of its products for consumers. — Edition 17

  • [+]Business principles in action - nutritional labelling

    This case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles. — Edition 12

  • [+]Nutrition, Health & Wellness - New Product Development at Nestlé

    This case study helps students understand how companies research, develop and launch new products. — Edition 11

  • [+]Responding to changing customer requirements: the drive towards Wellness

    As a result of carefully reading the Case Study, students should be able to: <ul><li>know that increasing numbers of people want healthier foods</li><li>understand how and why market focused companies (e.g. Nestl&eacute;) respond to such developments</li><li>know about Nestl&eacute: its size, its products and its worldwide reputation.</li></ul> — Edition 10

  • [+]Sustainability and water

    As a result of carefully reading the Case Study, students should be able to: know the basic economic problem and how it is solved, understand the factors of production and opportunity cost, describe what is meant by sustainability. — Edition 9

  • [+]From bean to bar - the production process

    This case study looks at the massive, complex worldwide operations that ensures that chocolate products are on the shelves of retail outlets 365 days a year. In reality, it represents a triumph for careful planning and meticulous organisation. — Edition 8

  • [+]Kit Kat: Revitalising a Brand Leader

    This case study provides a classic example of how to put new life into a favourite, leading brand: Kit Kat. — Edition 7

  • [+]Doing Better By The Environment

    This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A. the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment. — Edition 6

  • [+]Coffee - The Supply Chain

    This case study explains why Nestlé needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer. — Edition 5

  • [+]Long term maintenance of a classic brand name

    This case study focuses on the maintenance strategies Nestlé has used to sustain Kit Kat as a long term brand name and market leader for over sixty years. — Edition 4

  • [+]The power of love

    This case study charts the success of the Gold Blend television saga in achieving the marketing aim of making the product accessible to the majority of coffee buyers. — Edition 3

  • [+]Injecting new life into the product life cycle

    This case study provides us with an interesting and exciting example of the way in which an innovative company can retain market leadership for its products through product development strategies. — Edition 2

  • Summary

    The food industry sectors of food manufacturing, food retail and food service have a key role to play in helping address the challenges that face the global food system. These sectors have the ability to influence both the supply and demand for food, owing to their close interactions with primary food producers and consumers.

    In recent years, many food businesses have accepted the challenge and identified their role in ensuring a sustainable global food supply for future generations. Many of these businesses have outlined their priorities for action in this area in corporate responsibility plans, many of which are publicly available, and have put substantial resources into research and development. Many have also instigated food- and nutrition-related initiatives to make their products more ‘sustainable’.

    This article includes a selection of case studies from companies across the food industry sectors. These case studies, written by company personnel, illustrate the breadth of food and nutrition-related initiatives that are currently being undertaken by food businesses to help secure a sustainable global food supply for the future.